# Gather Deeper Insights on Designs

Design surveys are a powerful way to gather feedback on everything from early stage concepts to finalized designs.

## Ask Participants to Pick Their Preferred Design

Preference tests allow you to put multiple designs in front of participants alongside a question, then ask them to choose one or more.

It's great for picking the best (or worst) designs, landing pages, icons, buttons and call-to-actions.

## Discover How Memorable Your Designs Are with 5-Second Tests

Show your designs to participants for a set amount of time, then follow up with questions to test memory recall.

This allows you to quickly understand the memorability of your design or messaging alongside user expectations.

## Evaluate the Intuitiveness of Your Designs with First-Click Tests

First click tests give you a quick way to test engagement and conversion of the most important part of your design.

Once the results are in, we'll automatically generate heatmaps so you can see where your audience is focusing their clicks.

All you need to do is upload your images to get started.

## Get Real-Time Summaries or Deep Dive into Every Result

Follow up your first click test with additional survey questions or tasks then review your results on your response dashboard.

View aggregated data from your surveys and first click tests. If you want to dig in deeper, you can view each individual response including audio and video feedback.

### Start with a Survey Template

#### Customer Feedback Questionnaire Template
Measure your voice of the customer by gathering feedback with this customer feedback questionnaire template. Validate product decisions with the customer insights gathered.

#### Design Feedback Survey Template
Discover how effective your designs are in communicating trust and simplicity.

#### NPS Survey (Net Promoter Score®) Template
NPS is used to measure customer satisfaction and the health of your users. Use our NPS survey template to track customer sentiment over time.