AIInsightsReport

Turn every research session into a story that lands. Open Coach over your presentation, play real moments, and watch insights, highlights, and next steps appear as you scroll.

Women's Makeup Survey

Key finding #2

Social proof is the spark
Social media influencers (43%) and advertisements (29%) are the top triggers for trying new products, outpacing online reviews (14%) and brand reputation (14%).
Participants place enormous trust in recommendations from friends, family, and influencers—especially those who share similar skin types or coloring.
This highlights the importance of relatability and authenticity in beauty marketing, underscoring the need for brands to foster genuine communities and leverage micro-influencers who reflect the diversity of their customer base.

What drives users to try new makeup products?

  • Social media influencers
  • Brand reputation
  • Advertisements
  • Online reviews

I honestly believe social media influences and recommendations from friends, family, or even just people I personally know play a really big role. It matters even more when those people have a similar skin type or colouring, because it feels like their advice is actually relevant to me. Instead of just guessing, I feel like I’m making decisions based on real experiences that I can actually trust.

Participant-A8JZR

Automatic video highlights

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Key Moments

Actionable recommendations

Go beyond describing what happened. Coach recommends concrete next actions — from improving a flow to refining copy — so teams can move from insight to impact faster.

  • Simplify the registration flow
  • Reduce the number of notifications
  • Add a sharing feature

Keep researching with one click

Stay in motion without starting from scratch. Based on what you have learned, Coach proposes new study directions and ready-to-launch questions that push the story forward.

  • Conduct a study on dog food brands
  • Compare dry vs. wet products
  • Investigate packaging preferences
  • Analyse advertising impact

Customer Satisfaction

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Automatic graph creation

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Coach as your research assistant

Coach summarises feedback, connects insights across studies, and helps you visualise trends — all inside the report so you can explore, ask follow-ups, and capture takeaways as you go.

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