## Ballpark is a scalable alternative to UserZoom

If you're looking for the best in class unmoderated research tool that your whole team can use, you'll love Ballpark.

### Ballpark vs UserZoom: Overview

Let's [compare customer reviews on G2.com](https://www.g2.com/compare/userzoom-now-part-of-usertesting-vs-ballparkhq) (Updated 26/07/24)

### Features Comparison

| Features                       | Ballpark                                                         | UserZoom                                       |
|--------------------------------|------------------------------------------------------------------|------------------------------------------------|
| Overall rating (G2)           | 4.6 / 5                                                        | 4.2 / 5                                       |
| Ease of use                   | Full, deep integration with design tools, allowing you to track clicks, set goals, multiple paths and view heatmaps. | 9.2 / 10                                      | 7.8 / 10                                      |
| Ease of setup                  | 9.3 / 10                                                      | 7.8 / 10                                      |
| Product direction              | 9.7 / 10                                                      | 6.9 / 10                                      |
| Pricing                        | Free plan available, Starter Plan from $125/month, Custom Enterprise plans | No free or self-service tiers. Enterprise only. |

### Introduction

Why do companies pick Ballpark over UserZoom?

When we speak to our customers who have switched to Ballpark from UserZoom, there are several mission critical reasons why.

- The majority of product, design and research leadership find it difficult to democratize research with UserZoom due to the seat-based pricing structure. This leads to fewer people conducting research over time, and many resort to sharing logins, which is less than ideal.
- With Ballpark, you can add your entire company into the platform to both create surveys and tests, and consume insights. Many teams we spoke to were sharing logins on UserZoom due to plan or pricing restrictions, making it difficult to execute a democratization strategy.
- Additionally, Ballpark offers a robust integration with Figma, generating heatmaps, conversion reports, and more, while UserZoom lacks native Figma integration, making tracking designs challenging.
- Ballpark has no limits on concurrent studies or participants per survey, allowing continuous work without bottlenecks.

### Key Differences When Comparing Ballpark and UserZoom

- **Advanced Figma integration with analytics**: Allows tracking participant behavior on prototypes including heatmaps and goal conversions.

- **Unlimited seats**: Makes it easy to bring your whole organization into your workspace.

- **Real-time collaborative builder**: Simplifies creating surveys or tests.

- **Clear-cut rates**: You only pay for the studies you create, with optional extra for panel use.

### Create Any Type of Survey

Whether you're carrying out market studies, collecting client insights or searching for staff views, Ballpark offers a broad selection of question types, including open-ended and yes-no questions, multiple options, and evaluation scales.

### Supercharge Surveys and Tests with Video Recording

After activating both audio and video recording functions in Ballpark, you’ll gain the ability to observe and hear your participants interact with your website or prototypes.

### Test Any Website. No Installs Required.

Setting up a test in Ballpark is straightforward—just provide your website link, add your task, and you’re ready to start.

### Real-Time Summaries, Design Metrics and More

Our summary view provides instant access to aggregated data, easily shared with your team, with visual insights into design performance.

### Test Figma Prototypes and Get Rich Insights

Ballpark’s Figma integration helps track every click and goal conversion, providing valuable insights before coding.

### Ask Participants to Pick Their Favourite Copy

Copy testing is straightforward in Ballpark, allowing you to present copy ideas directly to participants.

### Add Unlimited Team Members for Free

Ballpark enables democratization of research by offering unlimited free team members on every plan.

### Find the Right Audience with Over 200+ Targeting Options

Our extensive targeting options facilitate finding relevant participants for your research.

### Common Questions

- **How can I start using Ballpark?** It's free to sign up and get started.
- **How does pricing work?** It's project-based, where each survey/test counts as a project.
- **Can I try Ballpark for free?** Yes, with a 14-day trial available.